Is M&M's Times Square worth it?
Skip itOverhyped · −21Three-floor M&M's flagship on Broadway with candy walls, merch and a personalisation printer
Usually not worth it. Google 4.4 from 42k reviews: fans enjoy the 'tacky' fun, but it's a shop, and travel media list it as a Times Square trap.
Hype60How famous and hyped it is
Reality39Evidence-based, votes take over as they come in
4.4 ★ Google · 42,156 reviews— hypegap votes · be one of the first
Been to M&M's Times Square? Was it worth it?
One tap. No account. Your vote moves the Reality score.Is it worth it for you?
Worth itEditorial verdict until 5 families with kids vote
Free, colourful and close to everything in Times Square; just set a candy budget before you go in.
Why Reality is 39
Lives up to its fame3/5Google 4.4 from 42k reviews: fans enjoy the 'tacky' fun, but it's a shop, and travel media list it as a Times Square trap.
Value for money2/5Entry is free, but $15 mugs and $50+ candy bags are why reviewers and Islands.com call it overpriced.
Can’t get it elsewhere2/5M&M's flagships also exist in Orlando, Las Vegas and London, and the products are sold everywhere.
Easy to do3/5Right in Times Square, open late with a subway next door; the crowds inside are the cost.
What people loved
Free to wander three bright floors; kids and M&M's fans love the candy wallsPersonalised M&M's printed from a phone photo via QR code make a novelty giftFriendly staff, a tasting spot and late hours (to midnight Fri–Sun)Free public restroom on the third floor, a rarity in Times SquareWhat wore them down
Overpriced candy and merch; even fans say the containers and bulk bags are expensiveConstantly packed and hectic, especially evenings and weekendsListed among Times Square's tourist traps to skip by travel mediaIt is a branded shop; there is nothing you can't buy online or at other M&M's storesKnow before you go
See something out of date? Fix it right here.Booking: Walk-in store; no tickets or reservations.
EntryFree to enter; you pay only for what you buy (loose candy is sold by weight)Source · Checked Oct 16, 2026
Typical pricesBranded mugs about $15; bulk candy bags can run upwards of $50Source · Checked Oct 16, 2026
HoursMon–Thu 10 a.m.–11 p.m.; Fri–Sun 9 a.m.–midnightSource · Checked Oct 16, 2026
LayoutThree floors at Broadway and 48th St; personalisation printer on floor 2, restroom on floor 3Source · Checked Oct 16, 2026
Time needed20–45 minutesSource: Google reviews · Checked Oct 16, 2026
Getting there49 St (N, R, W) next door; Times Sq–42 St a 5-minute walk. It is in Times Square itselfSource · Checked Oct 16, 2026
Opening hours (Google)
- Monday: 10:00 AM – 11:00 PM
- Tuesday: 10:00 AM – 11:00 PM
- Wednesday: 10:00 AM – 11:00 PM
- Thursday: 10:00 AM – 11:00 PM
- Friday: 9:00 AM – 12:00 AM
- Saturday: 9:00 AM – 12:00 AM
- Sunday: 9:00 AM – 12:00 AM
In their words
“This place is so damn tacky and fun I LOVE IT.”
“It was a bit hectic and crowded, but honestly, that’s Times Square”
“The only issue that I have at this place is the price for all the containers for the m&ms.”
“Definitely worth a visit although prices are high.”
Tips from people who went
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Questions people ask
Is M&M's World Times Square free?
Yes. There's no entry fee; you only pay for anything you buy.
What are the M&M's Times Square store hours?
Monday–Thursday 10 a.m.–11 p.m. and Friday–Sunday 9 a.m.–midnight, per Google.
How many floors does M&M's Times Square have?
Three, at 1600 Broadway (Broadway and 48th St).
Can you make personalised M&M's in the Times Square store?
Yes. A printer on the second floor prints your own image or text on M&M's, using photos uploaded from your phone by QR code.
Does M&M's Times Square have restrooms?
Yes. Reviewers say the bathroom is on the third floor.
Better fits, according to people who went
Sources
- Islands — The overpriced tourist trap candy lovers should avoid in Times Square (Oct 2025)
- NewYork.co.uk — M&M's Store on Times Square
- M&M'S — official site
- Google Maps — M&M'S New York