Is Winkel 43 worth it?
Worth it if…Underrated · +12Jordaan corner café on the Noordermarkt famous for tall Dutch apple pie with whipped cream
Worth it, with conditions. 4.5 from 16.7k Google reviews; most say the pie lives up to the hype, a minority call it average or inconsistent.
Hype48How famous and hyped it is
Reality60Evidence-based, votes take over as they come in
4.5 ★ Google · 16,751 reviews— hypegap votes · be one of the first
Been to Winkel 43? Was it worth it?
One tap. No account. Your vote moves the Reality score.Is it worth it for you?
Worth itEditorial verdict until 5 on a budget vote
One of the cheapest 'famous' food stops in the city at about €5–7 a slice.
Why Reality is 60
Lives up to its fame4/54.5 from 16.7k Google reviews; most say the pie lives up to the hype, a minority call it average or inconsistent.
Value for money4/5€5–7 for a generous slice is fair for central Amsterdam.
Can’t get it elsewhere3/5Iconic, but good Dutch appeltaart is available in brown cafés like Papeneiland without the line.
Easy to do2/5Walk-in only with long queues on Saturdays, Mondays and sunny afternoons; a Substack food critic rated it 'NOT WORTH THE QUEUE'.
What people loved
The pie itself is consistently praised: tall, crunchy, cake-like crust with chunky cinnamon applesCheap treat — a slice and coffee for around €10Lively terrace on a pretty Jordaan square, next to the NoordermarktOpen late, so you can skip daytime queuesWhat wore them down
Near-permanent queues at peak times, worst on market daysSome find the pie average or say quality is hit-or-missCrowded, tourist-heavy atmosphere; 'everyone comes for the pie then leaves'Know before you go
See something out of date? Fix it right here.Booking: Walk-in only for pie; queues form on market days.
PriceApple pie about €5–7 a slice; whipped cream on the sideSource · Checked Oct 16, 2026
HoursDaily from 7–9 a.m. until 1 a.m. (2 a.m. Fri–Sat)Source · Checked Oct 16, 2026
ReservationNo bookings for pie; queue for terrace tables or check inside for free bar stools. Takeaway availableSource · Checked Oct 16, 2026
BusiestMonday and Saturday mornings, when the Noordermarkt market is on; go on a weekday morning or late eveningSource · Checked Oct 16, 2026
Time needed30–45 min, plus any queueSource: Google reviews · Checked Oct 16, 2026
Getting there~15 min walk (0.8 km) north-west of Dam Square through the Jordaan; tram 13/17 Westermarkt is ~10 min walkSource · Checked Oct 16, 2026
Opening hours (Google)
- Monday: 7:00 AM – 1:00 AM
- Tuesday: 8:00 AM – 1:00 AM
- Wednesday: 8:00 AM – 1:00 AM
- Thursday: 8:00 AM – 1:00 AM
- Friday: 8:00 AM – 2:00 AM
- Saturday: 7:00 AM – 2:00 AM
- Sunday: 9:00 AM – 1:00 AM
In their words
“Would recommend , worth the hype. Authentic Dutch food”
“They’re famous for their apple pie 🥧🍎, but honestly, I found it pretty average.”
“It does seem like the quality can be a bit hit or miss, but we had a great slice.”
“We went on a Saturday, and with the market around the corner, the place was packed.”
Tips from people who went
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Questions people ask
How much is apple pie at Winkel 43?
About €5–7 a slice, usually served with whipped cream.
When is the queue shortest at Winkel 43?
Weekday mornings or late in the evening. Avoid Saturday and Monday mornings when the Noordermarkt is on.
Can you reserve at Winkel 43?
No; it's walk-in. Check inside for free bar seats, or order the pie to take away.
Is Winkel 43 open late?
Yes, until 1 a.m. most nights and 2 a.m. on Friday and Saturday.
Better fits, according to people who went
Sources
- Smaak (Substack) – But is it worth the queue?
- Do Eat Better – Best Dutch apple pie in Amsterdam
- Google Maps – Winkel 43